How to Become a Copywriter: 7 Steps for Starting a Copywriting Career in 2023

When I eventually became a freelance copywriter, I had two years of samples to show my first paying clients. When you’re a beginning copywriter, you might be grateful for any experience that helps you build your portfolio. But as you develop your expertise, a pricing guide for your professional copywriting services will ensure your business is profitable. Selecting your niche can be challenging, but it’s one of the biggest hurdles we help copywriters overcome. We use a simple approach to help you choose a profitable copywriting niche and then explain how you can use it to promote yourself and appeal to ideal freelance writing clients. Whether you’re a content writer or a marketing copywriter, offers a wide range of online writing jobs.

Personally, if I were getting started again, I would want a course that teaches me all of it. For short-form marketing copy like social media posts or product descriptions, AI copywriting can generate your text for you in a matter of seconds. Additionally, you can use AI to generate new ideas, research new SEO keywords/hashtags, or outline long-form content like web page copy or blog articles. After you’re all set up, it’s time to let everyone know you’re ready to accept clients and start writing fantastic copy for them.

Can you become a copywriter without a degree?

Then check out The AWAI Method™ and our full catalog of training programs. You can find all the resources you need to start a profitable copywriting business. You’ll get a realistic idea of going rates for various copywriting projects so that you can provide quotes to clients with confidence. You didn’t start copywriting to specialize in numbers and legalese. However, don’t underestimate the necessity of mastering the “business” end of your business.

how to start copywriting

You need to demonstrate that you can communicate ideas in a way that everyone understands. If you’ve got a way with words and the desire to own your own time, starting your copywriting business should start TODAY. There has never been a better time to launch your copywriting business. I have tons of tools, templates, resources, and copywriting courses right here on my website so that you can launch, grow, AND scale your own freelance copywriting business.

Deliver Incredible Client Experiences–EVERY Time

Copywriters have to come up with unique content consistently, and therefore the copies they create are different in length, language, tone, and style. Now that you know about your client and their product or service, it is time to research your target audience. The copy you will create will have to be curated to lure the audience into taking action. Every set of the audience has specific characteristics unique to them.

Discover how you can turn your passion for writing into a profitable career with our comprehensive guide. Diving into the world of freelance copywriting can be both thrilling and daunting. Diving into the world of freelance copywriting means trading your employee hat for an entrepreneur’s cap. Finding a prospective client is a blend of networking, marketing your skills, and a sprinkle of good fortune. But like a two-sided coin, freelance copywriting comes with its challenges.

How to Work with Clients as a Freelance Copywriter

No matter how long you’ve known them or how much you trust them. If you have a client who is unwilling to sign a contract, this is a red flag and you should walk away. The important thing to remember is to have your outreach strategy on point.

how to start copywriting

They also help search engines understand the topic and relevance of your copy. Therefore, it is important to use your main keywords and variations in your headings and subheadings, as well as modifiers and qualifiers to make them more specific and catchy. Don’t just insert keywords randomly or arbitrarily, but make sure that they fit the flow and purpose of your copy. This way, you can provide value and credibility to your readers and show that you know what you are talking about. One way to avoid keyword stuffing and improve readability is to use synonyms and variations of your main keywords throughout your copy. This way, you can cover more semantic variations and avoid sounding too repetitive.

Clear Understanding of the Offering

Once you have your website set up, create a “Portfolio” page and start adding the projects you’ve worked on. This can include social media posts you’ve created, an email campaign for a company you used to work for, or anything else that’s relevant. One of the main benefits of becoming a freelance copywriter is that you can be your own boss. That includes working only with the clients you like, on projects that (usually) interest you. You’ll be in charge of telling your clients’ potential customers what they do or sell.

how to start copywriting

It’s scary to market yourself as a copywriter — especially when you’re still wondering how to get copywriting experience. As you launch your copywriting career, there’s no better place to find community support, motivation, and resources to learn the craft. When it comes to copywriting for beginners, all that matters is that you’re writing. You might even look back at your early writing samples and cringe. That’s actually good, because it means you’re becoming a better writer. You want to write for the most inspiring and innovative brands — and you know you’ve got the chops to earn your place among the top 1% of copywriters.

What are some creative ways to incorporate keywords into your copywriting?

Keeping a collection of your best work as you go along could end up being a valuable resource. The beginning of the content can be formed using the inverted pyramid approach, which presents the most important information first followed by secondary details. This encourages your audience to stick with you until the end.

  • Remember to carve out time for breaks — recharging is essential to maintain productivity.
  • It was the perfect solution—the security of steady pay with the time to grow my own business.
  • You’ll also want to plan a promotional strategy for growing your business over time.
  • Whether you’ve already done some paid writing or you’re starting from scratch, copywriting jobs are worth investigating.
  • It can get busy quickly and juggling multiple projects for various clients is key, especially to make sure you stay on deadline.

Walk around your town, get on Google and pull up a map, or connect with your local chamber of commerce and get lists of small businesses. The other big part of understanding copywriting is human psychology. Before you start packing your bags to move to your favorite tropical island, let’s look at what you can expect (on average) to earn in each of the working situations described above. Companies want people to buy stuff, and using persuasive copy is a great way to help make that happen. There are pros and cons to each, and it comes down to a personal choice.